Build in public, without the theater

Your build log,
indexed forever.

Progress journals for real products. One update a week, anchored to evidence — commits, deploys, revenue. No streaks, no follower counts, no daily performance.

One update per week, maxEvidence requiredReadable by anyone, forever
Week 37
refold · b2b saasSep 8

Killed the mobile app. Doubled down on Slack.

Hard call, but the data was unambiguous — 84% of reviews happen inside Slack, and the React Native build was costing me a full day a week in upkeep. Archived the repo, refunded the two annual mobile-only customers person…

47 commits · refold/core ✓ verifieddeploy #218 · production ✓ verifiedMRR $3,180 ▲6.2% ✓ Stripe
01

One update a week

The publish window is rate-limited by design. No streaks to keep, no algorithm to feed — just the week's real work, written once, written well.

02

Evidence, not claims

Updates anchor to verified artifacts: commit ranges, deploys, Stripe revenue. A green check means we checked — not that someone posted a screenshot.

03

Indexed, not ephemeral

Every journey is a permanent, public, crawlable page. Your two years of work becomes a searchable asset — not a feed that forgets you in a day.

Journeys in progress

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Milestones this week

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first dollarTidepoolFirst dollar. Twelve of them, actually.Sep 9
$10k MRRMailwarden$10k MRR, and the pricing page that got us here.Sep 8
100th paying workspaceRefoldOne hundred teams pay for this now.Aug 11
The Graveyard

Dead projects, honest post-mortems.

Sunsetting a project prompts a structured retrospective — what was built, what it cost, and what its builder would do differently. The most useful reading on the site.

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